Marketing performance measurement in FMCG. Share of wallet in retailing industry
Basile Vincenzo
Editoriale Scientifica
Napoli, 2019; paperback, pp. 254.
(Punto Org).
series: Punto Org
ISBN: 88-9391-615-0 - EAN13: 9788893916158
Languages:
Weight: 1.22 kg