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DEAL OF THE DAY

Nicola Grassi (1682-1748)

Treviso, 2019; hardback, pp. 532, b/w and col. ill., b/w and col. plates, cm 24x30.

cover price: € 90.00

Total price: € 90.00 € 240.00

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Books included in the offer:

Nicola Grassi (1682-1748)

Treviso, 2019; hardback, pp. 532, b/w and col. ill., b/w and col. plates, cm 24x30.

FREE (cover price: € 90.00)

Carlo Dolci. Complete Catalogue of the Paintings

English Text.
Firenze, 2015; paperback, pp. 392, 100 b/w ill., 186 col. ill., cm 24,5x28,5.

FREE (cover price: € 150.00)

Carlo Dolci. Complete Catalogue of the Paintings

Marketing emozionale e neuroscienze

Gallucci Francesco

Strumenti per la Didattica di Egea

Milano, 2014; paperback, pp. 384, ill., cm 15,5x23,5.
(Cultura di Impresa).

series: Cultura di Impresa

ISBN: 88-238-3433-3 - EAN13: 9788823834330

Languages: italian text

Weight: 0.579 kg

Il marketing, la comunicazione e le neuroscienze hanno un fondamentale punto di contatto: le emozioni. Le marche e le aziende sono strenuamente impegnate a cercare nuove conferme della propria identità e del proprio posizionamento. Innovare il marketing dipende sempre più dalla capacità di adottare nuovi modelli strategici che combinano discipline come le neuroscienze, il design, la filosofia, l'antropologia culturale. Emozioni, esperienze, semplicità sono gli ingredienti di un nuovo modo di fare marketing: il neuromarketing. La nuova edizione presenta aggiornamenti e include nuovi casi.

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