Advertising and promotion. An integrated marketing communications perspectives
George E. Belch - Belch Michael A.
McGraw-Hill
Milano, 2018; paperback, pp. XXXVI-842, ill., cm 21,5x27,5.
(Economia e Discipline Aziendali).
series: Economia e Discipline Aziendali
ISBN: 981-4575-11-9 - EAN13: 9789814575119
Languages:
Weight: 1.8 kg