Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising
Jaffe, Joseph
John Wiley & Sons
English Text.
West Sussex, 2005; clothbound, pp. 284, cm 16x24.
ISBN: 0-471-71837-8 - EAN13: 9780471718376
Languages:
Weight: 0.48 kg