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Principles and Practice of Marketing

Principles and Practice of Marketing

McGraw Hill Construction

English Text.
Columbus, 2009; paperback, cm 19,5x26,5.

ISBN: 0-07-712330-1 - EAN13: 9780077123307

Languages: english text  

Weight: 1.78 kg


6th edition. Learning resource for marketing students, demonstrating the essential principles with authority. With a new chapter on marketing ethics and social responsibility, coverage of digital marketing and the environmental impact.

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design e realizzazione: Vincent Wolterbeek / analisi e programmazione: Rocco Barisci

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