Strategic management of technological innovation
McGraw-Hill
Milano, 2022; paperback, pp. 349, cm 19x23.
(Economia e Discipline Aziendali).
series: Economia e Discipline Aziendali
ISBN: 1-265-07335-X
- EAN13: 9781265073350
Languages:
Weight: 0.5 kg
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.