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Strategic management of technological innovation

McGraw-Hill

Milano, 2022; paperback, pp. 349, cm 19x23.
(Economia e Discipline Aziendali).

series: Economia e Discipline Aziendali

ISBN: 1-265-07335-X - EAN13: 9781265073350

Languages:  italian text  

Weight: 0.5 kg


Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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