Officiamuseum. The regional museum system of design and applied arts. [With CD-ROM]

OFFICIAMUSEUM, designed by the Second University of Naples, is a project for a museum system involving companies working in sectors as diverse as wood inlay, coral and cameos, ceramics, porcelain, and so on, all products of excellence of the Campania region in Southern Italy. The system is conceived as enhancing the growth of those companies rooted in a solid handicraft tradition who view design culture as a means of increasing their competitive edge.
OFFICIAMUSEUM is made up of a virtual network of historical and company museums located in different parts of the region and a 'physical' museum to be built in Pompei, the strategic hub of cultural tourism in Campania.

Originally published in Italian in 2005, this is the first in the series COMPANY MUSEUMS, edited by Claudio Gambardella and published by Alinea. What is a company museum today? What are its distinguishing features compared with other types of museums? What makes it different from a shop? To what extent should company history affect its inner structure? What role do digital and multimedia technologies play in the setting up of a company museum? In an attempt to answer these key questions with reference to the contemporary language of architecture, this book aims to develop a 'company museography' to meet the many and diverse needs of the company, by offering a critical study of existing cases and presenting several scientifically significant projects.

A CD-ROM is included Publications include an Italian edition of this book (2005), presented at Milan Triennale (2006); RADICALMENTE NAPOLI. Architettura e design (2005); Mostrare. Conversazione sull'allestimento e l'architettura museale, (1997).

Contenuto: Introduction to the english edition, Claudio Gambardella; Presentations, Agostino Bossi, Alberto Bassi; Introduction to the series, Luca Basso Peressut; Editor's note, Claudio Gambardella; Foreword, Pasquale Belfiore; Introduction, Patrizia Ranzo - The Mediterranean of Campania in applied arts and design; The Regional Museum System of Design and Applied Arts, Claudio Gambardella - The idea Aims and references - Officiamuseum - The structure of the project; Artialisation of the land: material culture and landscape, Maria Antonietta Sbordone - Introduction -Dynamics of artialisation - Dynamics of artialisation of a 'conspicuous landscape' - Conspicuous landscape; Industrial districts and local production systems in Campania, Mario Buono - Solofra district - Calitri district - San Marco dei Cavoti district - Grumo Nevano-Aversa district - San Giuseppe Vesuviano district - Nocera Inferiore district - S. Agata dei Goti - Casapulla district - The case of Terra di Lavoro; Design in Campania, Patrizia Ranzo - Roots: relationship with artistic avant-garde in Campania - Leading figures, Visual identities, Daniela Piscitelli; A far-reaching, virtual museum: a study for a regional museum network, Renato Piccirillo - Introduction - Integrated museum network - Location - Objectives - Integrated network - Regional museum of design and applied arts - Definition and specifications of components - IT system - Glossary

Claudio Gambardella (Naples, Italy, 1953), architect and designer, teaches Interior Architecture at the Faculty of Architecture of the Second University of Naples. For many years he has been working towards developing a new concept of company museum, with the aim of establishing its very own identity quite unlike any other type of museum. Along these lines he has supervised degree theses both on the renovation of existing company museums of furniture design (Thonet in Frankberg, Germany; Poltronova in Pistoia, Italy) and the design of new museums for companies working in various productive and scientific fields (company museum and archive for the Italian Aerospace Research Centre (C.I.R.A) of Capua; Arflex International; Pastai di Gragnano; company museum of the Quality Hub of Marcianise, Italy; museum and archive of the San Carlo Opera House of Naples, and others). He is a member of the Scientific Committee of the post-graduate master course in Fashion Brand Design and new scenarios for products Made in Italy and lectures on Company Museum Design at the Second University of Naples. He is a member of the Scientific Committee of MUVA (Museum of Virtual Architecture) in the Interior Architecture and Design section established by ADI (Association for Industrial Design) where he serves as president. He coordinates the Lifelong Learning Course in Preservation, Enhancement and Design of Ceramics established by the Second University of Naples. He designs, plans and curates design exhibitions and since 2005 has supervised International Design Meetings in Ravello promoted by ADI Campania.