Human game. Winners and loosers

A project that reflects on sport and its central role in contemporary society. Today, sport is a nerve center that channels not only science and research but also passion and desire, triumphs and defeats, until becoming a metaphor for existence. The aim of Human Game is to trace the crucial bond between sport-as a recreational activity-and social, political and cultural life. The increasing spread of sports culture has changed habits and ways of dressing, causing true revolutions, like the metamorphosis of sport from being an activity connected with the discipline of the body to a discipline that encompasses technology, fashion, art, economy, medicine and communication. The only real innovations in fashion over the past decade have been those of sportswear: sports products have become true designer labels and have a significant impact on fashion, from street style to haute couture. Sport is-to all intents and purposes-a media phenomenon: sports stars are megastars and their faces are recognized all over the world. The sections of the book are: Speed, Agility, Protection, Mutation, Tradition and Antagonism.